Genre - 'a style or category of art, music, or literature'. For media it is the type of film or show that you are watching. For example - Horror, Comedy, Thriller, Action Adventure, Documentary ect.'
Depending on your chosen genre you should only implement themes and conventions from that area of study. for example if you are using action adventure as a AOS you should not use themes typical of a horror film such as low key lighting and tense scenes. Genre also categorises the films and makes it easier for people to watch depending on what type of film they are watching. Genre expands the audience that are watching the film and increases the amount of money that the producers get.
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