We would have to use a film institution to distribute our media product. My preference was lionsgate for several reasons. The first reason is because it covers a variety of genres such as horror, Action adventure and comedy. The second reason is because is largely recognised. This means that our film opening looks more mainstream and professional. The final reason is because lions gate are strongly respected as a company around the world meaning more people would watch the film if it is a respected company that are producing it.
We decided for our company to be called Black Crow Productions because it fits the horror genre. For example we know that crows are stereotypically portrayed in death or are portrayed as evil. This fits the horror genre because obviously horror is meant to be evil. We also decided to have a crow because they are dark. This matches the horror genre because stereotypically it is supposed to have mostly low key lighting. This means that most of the shots were supposed to be in darkness or only use one shot of light. You can see an example of this when you see someone burning their arm, the only light we use is the light from the lighter.
As you can see there is only one type of light in focus in the shot. 
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